Sometimes it’s impossible for marketers to constantly be productive in all aspects of business, for example, maintaining a very active profile in social media is a full-time job on its own. There are some repetitive tasks that should be automated in order to give a Latent and dynamic experience to the consumer. So how can a business keep up with their social media network handles like Twitter, Facebook, LinkedIn and many more? The only effective and efficient solution available to date is Marketing Automation.
Technology has a key role in Automation. Technically skilled personnel is required to handle the automation operations using technology and software to automate, optimize, and do repetitive online marketing tasks. This is also an efficient mode to cut down cost and deliver the timely scalable marketing tasks. It not only saves time but also allows you to spend more time on crucial and important tasks. Once your web traffic crosses a certain limit, it’s almost impossible for you to talk to every single fan personally. It allows you to build great relationships and provide value to more and more people.
Automation is mostly used in e-mail marketing. Business can use software to automatically have certain e-mails sent upon triggering events, like opting into a sign-up form. You can also segment your e-mail list automatically, depending on various parameters such as Region, Age and many more. Auto-responders are a great way to automate sales with e-mail. Mostly Using MailChimp addresses the e-mail marketing automation.
Then, there are social media. Software tools allow you to automate distributing your content across most social media platforms. But, you can also automate your social media for growth, by automatically engaging with followers and leads. Buffer is the best way to get started since it’s completely free in its basic version and it is sufficient enough to handle 5 social media accounts from the major platforms.
Next biggest application of automation is landing pages. They used to take a long time to design and code manually in CSS and HTML. But, by now, you can use predefined and themed templates to develop them efficiently. Using landing page creation software, like LeadPages, Instapage or Unbounce, you can access a huge library of templates, which, with a slight adjustment, can be published and instantly used. It allows you to still build great relationships (which you can continue in person later on) and to provide value to more and more people. These are the ways how marketing automation have amalgamated its presence in the current marketing campaigns.