blogging for b2b marketing

Top 7 Reasons Why Blogging Is Important For B2B Marketing

Inline with the saying that “Content Is King,” all B2B Companies these days have dedicated “blog” segments in their websites for conveying their ideas and informing businesses and laymen about their niche and industry. With support from sophisticated yet easy-to-use technologies for syndication, comments and feedbacks, blogs present brief and readable web content. According to Read More

cloud marketing

Why B2B Businesses Need Cloud Marketing?

A recent research study by Forrester found that B2B commerce is the fastest growing segment in the e-commerce space. The study propounded the idea that manufacturers and wholesalers are key drivers of market growth today. According to the statistics calculated by Forrester in its research, around 56% of B2B buyers expect to make their purchases Read More

b2c marketing strategy

B2C Marketing Strategies for 2018

A recent report by a market analyst found back in 2015 stated that business-to-customer e-commerce sales exceeded over USD 24 trillion in worldwide spending. The sheer volume is a direct consequence of the number of retailers in this space. The report also found that there were nearly 24 million e-commerce retailers in the world. Given Read More