The Content Distribution comes in various formats that often are confused with one another. It is important for marketers to know what type of distribution tactic will suit their promotional endeavour the best rather than using the wrong channel, or multiple channels, to no avail.
Without further ado, here is all the information you need to know to make informed decisions on choosing the right content distribution platform.
What Is Content Distribution?
Content distribution is the act of delivering content to online audiences in multiple media formats through various channels. Although there are several great channels, these channels can be broadly categorized into three groups – owned, earned, and paid.
● Owned channels: You distribute content to virtual estates that belong to you, including your blog, e-mail newsletter, social media, or micro-site.
● Earned channels: Third-party entities distribute your content to the audiences through press coverage, guest articles, re-Tweets or shares, and product reviews.
● Paid channels: You pay others to distribute your content. Payment is done based on a cost-per-click (CPC) model where the owner of the content pays a certain amount of money every time someone clicks through to view that content.
What Types Of Content Can You Distribute?
You can distribute any type of content you want to, which may include videos, podcasts, blogs and articles, whitepapers, etc. Your distribution strategy is only limited by your imagination!
Examples Of Content Distribution Tools
There are many different tools you can use to distribute your content:
Mailshake – E-Mail –an effective and personalized way of getting your content across the right people – is a time-consuming effort, Mailshake allows you to automate certain chunks of the process which will save you lots of time and effort.
Wisestamp – You must have noticed how the e-mails your employees send every day has some kind of standard signature underneath that usually include a link or two. Wisestamp makes use of that space to include links to your most recent write-up or other forms of content.
GaggleAmp – Coordinating what, when, and where to share is a logistical nightmare and can keep your content’s reach from growing. GaggleAmp is a central hub where you can streamline all the social networks of your employees, allowing you great control over the employee-sharing process.
Click-to-Tweet – To distribute content, you need to make it easier for consumers to share your content. Adding share buttons is part of it, but enabling clients to share your content via Twitter by actively identifying portions of each piece that you think they would want to share is a more important part of this strategy. Click-to-Tweet is a tool specialized in this.
To ensure you’re using the right distribution strategies and promoting your content in all the right channels, you must first determine which of those channels fall into the Owned, Earned, and Paid buckets. Read case studies in this domain, and leverage the tools mentioned above – or which suits your agenda the best – to help you reach your business goals.