A recent report by a market analyst found back in 2015 stated that business-to-customer e-commerce sales exceeded over USD 24 trillion in worldwide spending. The sheer volume is a direct consequence of the number of retailers in this space. The report also found that there were nearly 24 million e-commerce retailers in the world. Given the stakes and the competition, B2C organizations must raise the ante. To this end, they can apply these three B2C marketing strategies.
1. Find Client-Ambassadors
The most effective ambassadors or promoters of your products are your customers and clients. Giving referrals and testimonials are two ways in which an active client or customer can promote your company. Testimonials or word of mouth from active clients are meaningful to potential customers who may be skeptical about your brand.
Therefore the first step to building a solid marketing strategy is to encourage active clients into becoming ambassadors of your brand. Promoting your brand can include emailing gift coupons or discount sales offers to current clients and asking them to refer friends and other family members.
Also, testimonials or written personal experiences from current clients are the next highly effective method to pitch prospects.
2. Use Content Marketing
This involves using purchase information of current customers, documenting it in a well-written, insightful article, and marketing it to potential customers. These articles can be aimed at answering some of the probing questions people have. The content can guide them towards buying your product as an answer to their questions.
3. Be Active On Social Media
This strategy accrues all other B2C strategies under one actionable strategy. Potential clients want information that is fast and easily understandable. For instance, if your target market spends a lot of time on social media channels like Facebook, Twitter, and LinkedIn, that’s where you ought to focus. By viewing articles, videos, and infographics, your consumers elicit all the information they need on the social media channels they use every day. You can create a social media page for your brand/company and also have employees create their own official profiles on the same platforms. This will help customers familiarize not only with your company but also with its employees.
There are actually numerous other strategies that successful B2C companies apply. We have only given a broad silhouette. To paraphrase, once you have brought all strategies together, it is time to research which social media channels your clients spend time on and use only the most important, relevant, and popular ones. Provide answers to their questions via articles on social media and on your website. Encourage your clients to become ambassadors for your brand so that they can bring in consumer referrals.