The e-commerce platforms are constantly growing with the days and people often find shopping online a lot more convenient than the other way around. One of the most talked about topic encircling the e-commerce business is the term Shopping Cart Abandonment. This happens when a customer puts something in the cart, doesn’t complete the purchase and abandons it halfway through. This is a definite downside because it doesn’t convert a potential lead into a successful sale.
There are three basic ways which you can reinforce to recover these customers to reconsider their decision about buying the item that they left in the cart. These three ways include:
Two-step check-out procedure
This is a very important method that comes in handy. The two-step check-out process includes:
- The first step includes the information of the buyer along with their shipping address and other necessary details.
- The second step includes the billing information along with the payment methods.
The signing and registration process that is done in the first step comes in handy. When the buyer abandons the cart in the second step, you can simply send in e-mails about the item and the cart to persuade them to re-engage and complete their purchase.
Remarketing is a great tool
There are times when a buyer puts the item in a cart but doesn’t complete the transaction. This is where the Remarketing tool comes into play. With this, you can increase the visibility with the pop-up ads about the item or other services of the website to make them re-visit the webpage to finally complete the transaction. This is definitely not a concrete way but is definitely a lot impactful.
Optimization of check-out page
The shopping cart abandonment is a very common phenomenon that occurs with the e-commerce websites. It is hard to force someone but you can definitely decrease the rate of it if you optimize the checkout page in order to increase the conversion rates. There are software’s that are available which help with the optimization and keeps track of the stage that the customer has abandoned your cart in.
Shopping cart abandonment might seem like a nightmare at first but implementing these three steps can definitely decrease the rates of it. It is completely up to the company to act promptly to recover and persuade the customers to finish their purchases.